RESULTS ARE OUR PRIORITY
The approach we take with each client is completely unique to their industry type and business objectives. We know that what works for one campaign cannot be recycled to get the same results for another. That’s why you’ll get a radio marketing program that’s a customized, precision fit to meet your goals.
And we’ve met or exceeded those goals with each and every of the 330+ programs we’ve developed. But don’t take our word for it the proof is in the numbers.
Over-delivered goals by 150% combining on-air personality endorsements, social media & web
Better than 2.5:1 return on advertising investment in recessionary economy
Increased leads 400% while decreasing CPL to less than $75
Health & Beauty
Decreased CPS 57% while increasing radio budget 480%
Average direct sale ROI 2.5:1
Consistently strong tune-in and sales, often #1
Over $4-million in placements with an average CPL of $42.
Driving over 5700 leads with an average net ROI 4.2:1
Contributed to five wins in the electoral process
Increased web traffic 14%, driving down CPS for destination traffic 8%
“I appreciate Jill Albert’s and the Direct Results team’s innovative thinking and ability to work with Orbitz in a non-traditional environment. She’s always on top of what’s going on. She’s fabulous with follow up on details and as an advisor on overall strategy. Direct Results is an invaluable business ally for Orbitz.”