HOW WE DO IT?
Using our proprietary database combining years of buying and research results, Audio Exchange provides cumulative data on ROI performance across a multitude of industries and products. By matching advertiser profiles to station audiences using 72 psychographic and demographic identifiers, Direct Results can pinpoint exactly what works and where.
Leveraging close partnerships with C-Level and top management at stations throughout the nation and collective buying power across the agency, Direct Results negotiates the absolute lowest rates. And by locking into exclusive remnant inventory, we can offer cost-efficient solutions to maximize your advertising budget.
We’ve spent years cultivating strong industry relationships and we love playing “matchmaker” to craft innovative promotions that can take your campaign beyond expectations. From co-branding opportunities, to influential on-air personality endorsements, to creative programming content, Direct Results partners with broadcast teams and industry contacts throughout the nation to deliver your message.
On behalf of everyone at Zumiez, we would like to thank you for your support with the Hit and Run Tour. We could not have done it without you. The radio drove thousands of kids and sealed the success of the tour. The station appearances contributed to the high energy of each stop and all the little ‘extras’ really made your help invaluable. Thanks again and we look forward to working with you again on next year's tour.