What is Radio? RAB’s Radio Advertising President, Erica Farber, explained that people seem to still see radio as a physical item linked to AM/FM stations, but the scope of radio …

Attention Spans are Dwindling  In a recent report by Microsoft, researchers found that human attention spans are officially less than that of a goldfish at about 8 seconds long In …

Radio Advertising drives Online Sales Radio has the ability to drive online search activity by 29% Health and beauty items are the second most purchased item online by radio listeners …

Podcasts are on the Move Podcasts marketing is expanding to out of home billboard campaigns  “Adding that billboard is a cherry on top to help with the awareness play.” -Danielle …

Creative Messaging is Key Creative messaging is a crucial part of any successful audio campaign, and a recent Audacy study found the most effective ways to grab a listener’s attention: …

Audio Audiences are not only Engaged, but Immersed  Consistent exposure to audio messages benefits brand equity and sales, and increases how immersed a listener is in the message Even the …

A Summer of tuning in Katz Media found that 90% of Americans tuned into radio over the long July 4th weekend About 48 million people traveled 50 miles or more …

Top Categories in Radio Communications (Phones service companies, cable companies,etc.) has moved to the top billing category in Q3, pacing up 26% In the first half of the year concerts, events, home services …

Media Consumption is Primarily Audio Based Audio accounts for 1/3 of all media consumption Consumers spend more time listening to audio than they do to TV, digital or social Most clients are underspending in …