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The Direct Results Blog

    • Weekly Industry Report

      Authored by Direct Results on August 29, 2022
      What is Radio? RAB’s Radio Advertising President, Erica Farber, explained that people seem to still see radio as a physical item linked to AM/FM stations, but the scope of radio …
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    • Weekly Industry Report

      Authored by Direct Results on August 22, 2022
      Attention Spans are Dwindling  In a recent report by Microsoft, researchers found that human attention spans are officially less than that of a goldfish at about 8 seconds long In …
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    • Weekly Industry Report

      Authored by Direct Results on August 15, 2022
      Radio Advertising drives Online Sales Radio has the ability to drive online search activity by 29% Health and beauty items are the second most purchased item online by radio listeners …
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    • Weekly Industry Report

      Authored by Direct Results on August 8, 2022
      Podcasts are on the Move Podcasts marketing is expanding to out of home billboard campaigns  “Adding that billboard is a cherry on top to help with the awareness play.” -Danielle …
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    • Weekly Industry Report

      Authored by Direct Results on August 1, 2022
      Creative Messaging is Key Creative messaging is a crucial part of any successful audio campaign, and a recent Audacy study found the most effective ways to grab a listener’s attention: …
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    • Weekly Industry Report

      Authored by Direct Results on July 25, 2022
      Audio Audiences are not only Engaged, but Immersed  Consistent exposure to audio messages benefits brand equity and sales, and increases how immersed a listener is in the message Even the …
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    • Weekly Industry Report

      Authored by Direct Results on July 18, 2022
      A Summer of tuning in Katz Media found that 90% of Americans tuned into radio over the long July 4th weekend About 48 million people traveled 50 miles or more …
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    • Weekly Industry Report

      Authored by Direct Results on July 11, 2022
      Top Categories in Radio Communications (Phones service companies, cable companies,etc.) has moved to the top billing category in Q3, pacing up 26% In the first half of the year concerts, events, home services …
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    • Weekly Industry Report

      Authored by Direct Results on June 30, 2022
      Media Consumption is Primarily Audio Based Audio accounts for 1/3 of all media consumption Consumers spend more time listening to audio than they do to TV, digital or social Most clients are underspending in …
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