The Smart Speaker is Here to Stay  Adweek called voice AI “the next frontier of brand marketing and Forbes reported: “users are looking for something home-based to centralize all …

Spring Radio Season is Here! Everyone is outside and radio is becoming the number one method of listening. Whether it’s the tech savvy with their streaming devices or the traditional …

Growing Health & Wellness Industry Americans are choosing brands that are more health and wellness conscious. Over the past decade, the wellness industry has grown to over a $168 billion market …

Top 5 Direct Response Marketing Tips from the Pros: Direct Response Marketing is any advertiser’s best strategy.  Direct Response campaigns provide extensive branding opportunities maximizing Return-on-Investment and minimizing waste of …

Radio is still the most popular media for music discovery. A recent study found that FM radio stations remain the leading source of new music for 15 to 39-year-olds. Integr8 Research recently …

Personality Endorsements Reach Loyal and Attentive Listeners The products and services endorsed by our favorite DJ’s, talk show hosts, and on-air personalities reach a sector of loyal and attentive listeners, …

Radio advertising drives online searches and the consumer path to purchase. A recent study conducted by Media Monitors and the Radio Advertising Bureau reveals that radio advertising drives a 29% …

Direct Response marketing has always been a key player in the Health & Beauty industry.  Whether your selling skincare products, vitamins, or exercise programs, it’s important to understand what advertising …

Major consumer packaged goods (CPG) giants return to radio CPGs, frustrated by digital advertising, are increasing their radio advertising spend in 2017. As stated by Cumulus Media/Westwood One chief insights officer Pierre …