• Let’s Talk
  • Home
  • Careers
  • Blog
  • Contact

The Direct Results Blog

    • The Smart Speaker is Here to Stay!

      Authored by Direct Results on May 25, 2018
        The Smart Speaker is Here to Stay  Adweek called voice AI “the next frontier of brand marketing and Forbes reported: “users are looking for something home-based to centralize all …
      Read More
    • Spring Radio is Here

      Authored by Direct Results on May 8, 2018
      Spring Radio Season is Here! Everyone is outside and radio is becoming the number one method of listening. Whether it’s the tech savvy with their streaming devices or the traditional …
      Read More
    • Health and Wellness is Here to Stay

      Authored by Direct Results on March 5, 2018
      Growing Health & Wellness Industry Americans are choosing brands that are more health and wellness conscious. Over the past decade, the wellness industry has grown to over a $168 billion market …
      Read More
    • Top 5 Direct Response Marketing Tips from the Pros

      Authored by Direct Results on October 31, 2017
      Top 5 Direct Response Marketing Tips from the Pros: Direct Response Marketing is any advertiser’s best strategy.  Direct Response campaigns provide extensive branding opportunities maximizing Return-on-Investment and minimizing waste of …
      Read More
    • Radio: Everyone’s Favorite Way To Discover New Music

      Authored by Direct Results on October 23, 2017
      Radio is still the most popular media for music discovery. A recent study found that FM radio stations remain the leading source of new music for 15 to 39-year-olds. Integr8 Research recently …
      Read More
    • Endorsements Build Brand Trust and Credibility

      Authored by Direct Results on October 17, 2017
      Personality Endorsements Reach Loyal and Attentive Listeners The products and services endorsed by our favorite DJ’s, talk show hosts, and on-air personalities reach a sector of loyal and attentive listeners, …
      Read More
    • Radio: Driving Online Searches & Purchases

      Authored by Direct Results on September 26, 2017
      Radio advertising drives online searches and the consumer path to purchase. A recent study conducted by Media Monitors and the Radio Advertising Bureau reveals that radio advertising drives a 29% …
      Read More
    • Direct Response Advice For Health & Beauty Products

      Authored by Direct Results on September 14, 2017
      Direct Response marketing has always been a key player in the Health & Beauty industry.  Whether your selling skincare products, vitamins, or exercise programs, it’s important to understand what advertising …
      Read More
    • Consumer Packaged Goods Return to Radio

      Authored by Direct Results on September 12, 2017
      Major consumer packaged goods (CPG) giants return to radio CPGs, frustrated by digital advertising, are increasing their radio advertising spend in 2017. As stated by Cumulus Media/Westwood One chief insights officer Pierre …
      Read More

© 2023 Direct Results|All Rights Reserved