Direct Results Turns TEN! TREMENDOUS THANKS to our clients and vendor partners for a FUN-FILLED, INSPIRING and FANTASTIC TEN years! We appreciate your support, commitment to excellence, hard work and …

Radio overcomes challenges and comes out on top The audio advertising landscape is changing rapidly. There have never been more options for music listening and radio has more competition for …

NYMRAD, aka New York Market Radio, recently published their “State of the Market” report on the 2nd quarter of 2017. Their analysis provides important insights in the overall national market …

Let’s talk about Smart Speakers. Smart speakers, such as Amazon’s Alexa, are slowly becoming the latest fad.  A recent study by Edison Research and NPR explores how smart speakers are entering …

How to Create Radio Ads That Engage Consumer’s Emotions As part of their study “Radio and the Consumer’s Mind: How Radio Works” study, Radio Ad Lab identified 5 key components …

Millennials love for RADIO remains strong! There’s a myth floating around that millennials don’t listen to radio. Nielsen’s latest Comparable Metric Report clearly debunks this belief explaining that radio’s WEEKLY reach among …

Radio advertising is extremely effective for the retail industry. Here are the top 5 reasons for why the retail industry should advertise on the radio: Radio reaches over 90% of …

Podcasting is the up & coming marketing medium to watch. Podcast advertising is seeing massive revenue growth.  While podcasting is a relatively new marketing platform, new reports of podcasts user base …

Heavy radio listeners are more likely to use ad-blockers. The rise of the technology and internet usage over the last two decades created a new and promising marketing platform for …