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The Direct Results Blog

    • 10 Things We’ve Learned in 10 Years

      Authored by Direct Results on August 24, 2017
      Direct Results Turns TEN! TREMENDOUS THANKS to our clients and vendor partners for a FUN-FILLED, INSPIRING and FANTASTIC TEN years! We appreciate your support, commitment to excellence, hard work and …
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    • The Most Exciting Time in Radio!

      Authored by Direct Results on August 18, 2017
      Radio overcomes challenges and comes out on top The audio advertising landscape is changing rapidly. There have never been more options for music listening and radio has more competition for …
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    • Radio in Q2 2017

      Authored by Direct Results on August 15, 2017
      NYMRAD, aka New York Market Radio, recently published their “State of the Market” report on the 2nd quarter of 2017. Their analysis provides important insights in the overall national market …
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    • The Smart Audio Report

      Authored by Direct Results on August 10, 2017
      Let’s talk about Smart Speakers. Smart speakers, such as Amazon’s Alexa, are slowly becoming the latest fad.  A recent study by Edison Research and NPR explores how smart speakers are entering …
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    • Radio Ads That Work

      Authored by Direct Results on August 4, 2017
      How to Create Radio Ads That Engage Consumer’s Emotions As part of their study “Radio and the Consumer’s Mind: How Radio Works” study, Radio Ad Lab identified 5 key components …
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    • Millennials Still Love Radio!

      Authored by Direct Results on July 27, 2017
      Millennials love for RADIO remains strong! There’s a myth floating around that millennials don’t listen to radio. Nielsen’s latest Comparable Metric Report clearly debunks this belief explaining that radio’s WEEKLY reach among …
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    • Radio, Retail: The Right Match

      Authored by Direct Results on July 25, 2017
      Radio advertising is extremely effective for the retail industry. Here are the top 5 reasons for why the retail industry should advertise on the radio: Radio reaches over 90% of …
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    • Podcast’s Shocking Advertising Revenue

      Authored by Direct Results on July 18, 2017
      Podcasting is the up & coming marketing medium to watch. Podcast advertising is seeing massive revenue growth.  While podcasting is a relatively new marketing platform, new reports of podcasts user base …
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    • Radio Reaches Ad Blockers

      Authored by Direct Results on July 14, 2017
      Heavy radio listeners are more likely to use ad-blockers. The rise of the technology and internet usage over the last two decades created a new and promising marketing platform for …
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