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The Smart Speaker is Here to Stay!
The Smart Speaker is Here to Stay Adweek called voice AI “the next frontier of brand marketing and Forbes reported: “users are looking for something home-based to centralize all …
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Spring Radio is Here
Spring Radio Season is Here! Everyone is outside and radio is becoming the number one method of listening. Whether it’s the tech savvy with their streaming devices or the traditional …
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Health and Wellness is Here to Stay
Growing Health & Wellness Industry Americans are choosing brands that are more health and wellness conscious. Over the past decade, the wellness industry has grown to over a $168 billion market …
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Top 5 Direct Response Marketing Tips from the Pros
Top 5 Direct Response Marketing Tips from the Pros: Direct Response Marketing is any advertiser’s best strategy. Direct Response campaigns provide extensive branding opportunities maximizing Return-on-Investment and minimizing waste of …
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Radio: Everyone’s Favorite Way To Discover New Music
Radio is still the most popular media for music discovery. A recent study found that FM radio stations remain the leading source of new music for 15 to 39-year-olds. Integr8 Research recently …
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Endorsements Build Brand Trust and Credibility
Personality Endorsements Reach Loyal and Attentive Listeners The products and services endorsed by our favorite DJ’s, talk show hosts, and on-air personalities reach a sector of loyal and attentive listeners, …
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Radio: Driving Online Searches & Purchases
Radio advertising drives online searches and the consumer path to purchase. A recent study conducted by Media Monitors and the Radio Advertising Bureau reveals that radio advertising drives a 29% …
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Direct Response Advice For Health & Beauty Products
Direct Response marketing has always been a key player in the Health & Beauty industry. Whether your selling skincare products, vitamins, or exercise programs, it’s important to understand what advertising …
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Consumer Packaged Goods Return to Radio
Major consumer packaged goods (CPG) giants return to radio CPGs, frustrated by digital advertising, are increasing their radio advertising spend in 2017. As stated by Cumulus Media/Westwood One chief insights officer Pierre …
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